Our Story

Since 1991, Quality Wool has developed to become Australia’s largest family wool broker. Our brand continues to be linked with some of the country’s highest quality wool finding homes in exciting, new-use markets around the world.

Wool is fast returning to its mantle as one of the world’s natural wonder fibres, grown on clean and green landscapes and increasingly demanded by new-age consumers with greater interest in product traits and origins.

Quality Wool remains as passionate as ever about the unique qualities of the product and vigorously pursuing its resurgence in the textile industry – and it is this drive that has underpinned our continued growth.

Proudly Australian-owned and independent, the Quality Wool footprint now spreads from South Australia up the eastern seaboard to Queensland, as well as across to Western Australia.

In addition to our head office and receival centre in Adelaide, and regional sites at Naracoorte, Jamestown and Dublin in South Australia, we have developed our Victorian facilities in Geelong, Bendigo, Benalla, Ararat and Ballarat, as well as stores in New South Wales at Wagga Wagga, Orange and Parkes – with all sites under full company ownership.

Such success is only achievable with quality people and Quality Wool is renowned for having one of the most stable and respected teams in the industry – people who recognise the importance of their role in the exchange of the commodity, but also particularly value the strong relationships formed throughout the industry that go on long after the work is done.

At the grassroots, their simple focus is to support growers with their sheep and wool production enterprises and to carefully develop marketing plans that maximise returns. They uphold our family values of honesty, integrity, teamwork and doing business in an open and transparent manner, which has long been an endearing trademark of the Quality Wool brand.